Motor Legend Enterprise Sdn Bhd was founded in 2006 in Kuala Lumpur, Malaysia, by our founder and Chairman, Mr. Steven Chen, who is a visionary in the motorbike industry with business entities in Singapore. MLE is his first foray into Malaysia.
From "riding along the wave" of assembling and distributing mass-market motorbikes together with countless competitors, MLE went through many obstacles and managed to re-invent the business model over the years.
By the beginning of 2010, under the leadership of Mr. Steven Chen, our Managing Director, and Mr. Ronnie Chen, our Executive Director, MLE invested 40million RM to purchase a bigger production facility, acquire a plastic molding company, and merge with business partners from all over Asia.
The investments enable us to cut away from the conventional tiers, unlocking the creativity and determination of our desire to become a motorbike manufacturer, maximizing our potential in the motorbike industry.
These new strategies have propelled MLE to set higher standards in terms of quality, product design, and inventory control. With these values and attitude, we have grown from strength to strength into a leading motorbike manufacturer in specific categories, namely the Supermotard and Supermoto category, that differentiates MLE from the rest.